Thursday, July 14, 2011

What If . . . You Banked at a Co-op?

In the May/June issue of The Cooperative Business Journal, Seattle Metropolitan Credit Union finds itself in the spotlight once again for another trendsetting approach it has embraced in an effort to further cultivate its sterling image in the community. The full-page article, Banking on the Co-op Brand: How Seattle Metropolitan Credit Union Boosted Membership by Celebrating its Co-op Roots, is also laid-out around a print advertisement the credit union is currently running to make its point. The ad asks, “What if . . . you banked at a co-op?”