Wednesday, February 9, 2011

Online Video: The Gateway to Building & Sustaining Customer Loyalty





SUMMARY

Mia Saini, a reporter with the Forbes Video Network, brings word from Ben Verwaayen at the World Economic Forum in Davos, Switzerland, that video will lead innovation in the years to come. My message to credit unions and cooperatives after reading Mia’s blog and reviewing the findings of several Internet marketing research groups — NOW is the time to creatively harness video for your shop. Waiting for more data on R-O-I only gives your competitors that much more time to get out in front of you, transacting new business, solidifying member relationships and even attracting new members—NEW members and NEW business that could be YOURS!


SOURCES
MONEY WITH MIA by Mia Saini (Jan. 26, 2011)

Mia Saini's flip cam interview with Ben Verwaayen



Online Marketing Research Organizations

1 comment:

  1. Might I call your attention to the League of Southeastern Credit Unions and their very impressive use of online videos for member education and information.

    http://www.lscu.coop/Communication-Press-Room/Video

    This is what we're talking about!!

    ReplyDelete