CREDIT UNIONS HAVE THE POWER!

When Filene and Bergengren sowed the seeds of cooperation as a guiding principle to a nascent movement of credit unions back in the 1930s and 40s, they engendered within our system a distinct power and ability to grapple with change, to adapt and to survive.

Although there are some who I’m sure will argue that such a power does not exist, given ongoing mergers and all the recent failures, I contend that it is quite alive and in fact even thriving.

Online Video: The Gateway to Building & Sustaining Customer Loyalty

SUMMARY

Mia Saini, a reporter with the Forbes Video Network, brings word from Ben Verwaayen at the World Economic Forum in Davos, Switzerland, that video will lead innovation in the years to come. My message to credit unions and cooperatives after reading Mia’s blog and reviewing the findings of several Internet marketing research groups — NOW is the time to creatively harness video for your shop. Waiting for more data on R-O-I only gives your competitors that much more time to get out in front of you, transacting new business, solidifying member relationships and even attracting new members—NEW members and NEW business that could be YOURS!